Andrews Hockey is pleased to announce the first course of our new Coach Development Program. The first course, The Art of Coaching, will be offered through Holland College Customized Training Programs. The Coach Development Program is designed to better educate coaches who strive to have a career in team coaching, development coaching, or sports management. 

The Art of Coaching course was chosen as the first course offered because it provides an overview of the job requirements to be an effective coach today. Coaching is as much an Art as it is a Science. As the Science of coaching becomes better understood, the Art of Coaching becomes a separating factor for great coaches. The Art of Coaching looks at various topics including understanding different personalities, getting the most out of each individual, and building a team culture. 

The 8-week program takes coaches through 8 units including: 

  1. Elements of Coaching
  2. Team Culture Development
  3. Leadership Development
  4. Personality Types & Communication Skills
  5. Use of Technology
  6. Skill Development
  7. Team Tactics
  8. Factors for Peak Performance & Support Staff 

Each unit includes a short video presentation and reading, a discussion topic, and a small assignment. The assignments and discussion topics challenge coaches to reflect upon their current coaching practices and develop a clearer coaching philosophy. Perhaps the most valuable element to the program will be the discussion board where coaches will be sharing ideas, questions, and comments on various coaching practices. 

The course will be facilitated by Andrews Hockey Executive Director Brad Mackenzie. Brad is currently a Head Coach in the Maritime Junior Hockey League and has experience coaching in the Quebec Major Junior Hockey League as well as Atlantic University Sport. He has also coached in Europe and holds a Degree from a world-renowned coaching school at the Vierumaki Sports Institute in Finland. 

For more information email Brad Mackenzie at or to register for the course call Melissa French at (902) 566-9372.